• First Post

    Posted on by Shopify

    This is your store’s blog. You can use it to talk about new product launches, experiences, tips or other news you want your customers to read about.

    You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and for your store’s blog.

    How do I remove this post?
    Log in to your store’s admin area then go to the blog section to delete this post.

    Why use Shopify?
    Shopify gives you everything you need to sell online and run an online store. Pick an ecommerce template, add your products, then launch your store to the world. Shopify includes ecommerce hosting, a shopping cart software, and more.

    Read more


    Posted on by Lucie Vitova


    Ready to fish_ is the prêt-a-porter line of the Ilja Visser Group. The label was founded in 2006 and creates fashionable products. The core of the collection is the women’s wear, which is enriched with furniture and music.


    Everything comes from a feeling of sharing artistic expressions. Ready to fish_ is surprising yet recognizable because of its innovative approach to fashion, which makes the collections feminine and modern. Made of carefully selected fabrics the collections are characterized by elements of contrast and asymmetrical silhouettes. Besides our fashion we have a passion and dedication to music. Inspired by the story of each Ready to Fish_ fashion collection, we host a selection of new artists with widely eclectic music. All selected personally by us and freely available to customers of our garments. Each collection comes with it’s own music compilation.


    As the music defines the sound of the brand, the furniture supports the look of the brand in shops. Preferably the collections are hung on our own unique racks, which we design one by one ourselves. We believe that this presentation suits the collections best.

    Read more